April 7th is National Beer Day, and if you’ve ever needed a solid excuse to crack a cold one, this is it. Rooted in beer history and American spirit, this day marks the moment in 1933 when beer officially flowed freely again after 13 long, dry years of Prohibition. President Franklin D. Roosevelt himself summed it up best:
“I think this would be a good time for a beer.”
We couldn’t agree more, Frank.
At East Brother Beer Company, we live for this kind of celebration. We’re a Richmond, California-based brewery that specializes in classic craft beer styles—the kind of beer that never goes out of style and always hits the spot. So whether you're new to the beer scene or just tired of chasing fads, we’re here to help you celebrate National Beer Day the right way.
What Is National Beer Day?
Let’s drop a little knowledge: National Beer Day commemorates the signing of the Cullen–Harrison Act on April 7, 1933. This law made it legal once again to sell beer in the United States, bringing joy (and beer) back to the people after Prohibition. The result? A nationwide toast to freedom, flavor, and foam.
Fast-forward to today, and National Beer Day has become a beloved holiday among beer lovers, breweries, and casual drinkers alike. It’s a celebration of brewing history, community, and everything we love about this perfectly chilled, golden-hued beverage.
Celebrate with the Classics
At East Brother, we don’t do gimmicks. We brew timeless beer styles—crafted with care, precision, and a philosophy rooted in consistency and quality. No flashy names or overly complicated recipes. Just damn good beer, brewed to perfection.
Here’s what to grab for your National Beer Day lineup:
Bohemian Pilsner – Crisp, clean, and endlessly crushable. A perfect entry point into craft beer or your new go-to favorite.
Red Lager – Smooth and malty with just the right balance. Pairs perfectly with backyard BBQs or takeout pizza.
Gold IPA – Bold but not bitter, with balanced hops that don’t slap you in the face. Great for hop heads and newcomers alike.
Mexican Lager – Light, refreshing, and brewed for sunshine. Think crisp flavor with a hint of corn sweetness—ideal for tacos, beach days, or straight-up chilling.
Whether you’re sipping solo or sharing with friends, these beers bring classic flavor with every pour.
Want to get your hands on some? You can find East Brother Beer at Safeway, Whole Foods, Raley’s, and other top retailers across Northern California. Or use our Beer Finder Tool to locate the closest six-pack to you.
Why This Day Matters (Beyond the Beer)
Sure, we love any reason to raise a glass—but National Beer Day runs deeper than just cracking one open. It’s about honoring a moment in American history, supporting local breweries, and appreciating the craft behind every pint. And let’s be real—after everything the world’s been through lately, we could all use a little more tradition, a little more community, and a lot more great beer.
So this April 7, grab something classic. Skip the over-hyped hazies and trend-chasing sours. Choose a beer that’s been perfected over time— because some things are worth getting just right.
From our brew team to your fridge: Happy National Beer Day. Whether it’s your first sip of East Brother or your fiftieth, we’re stoked to be part of your celebration.
Here’s to beer. To tradition. To not needing a reason—but having a damn good one anyway.
Cheers,
– The East Brother Beer Co. Team
