Every May 5th, bars fill up, the music gets louder, and beer flows freely in celebration of Cinco de Mayo. But let’s take a beat. While the day is often mistaken for Mexico’s Independence Day, the truth is a little more nuanced — and a lot more meaningful.
So, What Is Cinco de Mayo?
Cinco de Mayo commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla in 1862. It's not Mexico’s Independence Day (that’s September 16th), and it’s not widely celebrated in Mexico outside the state of Puebla. Yet here in the U.S., the date has evolved into a celebration of Mexican culture and heritage, particularly within Mexican-American communities.
Over time, Cinco de Mayo became an opportunity to honor the rich tapestry of Mexican contributions to American life, especially in places like California, where our communities are intertwined. It’s a moment to appreciate culture, not co-opt it. And that includes recognizing how deeply Mexican tradition is woven into the story of beer.
Mexican Culture and the Craft of Beer
Let’s talk cerveza. Mexico has a long and proud brewing tradition, one that blends European techniques with local ingenuity. From Vienna-style lagers brought over by Austrian immigrants to the rise of iconic Mexican brands, the influence is undeniable. That legacy is still felt today—not only in Mexico but in every U.S. craft brewery inspired by those clean, crisp, and endlessly drinkable lagers.
At East Brother Beer Co., we’re inspired by the classic styles that built brewing into a global art form. Our Mexican Lager pays homage to that tradition—not with gimmicks or shortcuts, but with respect and precision. Brewed in Richmond, California, in the heart of the Bay Area, it’s our way of tipping the cap to a culture that knows how to craft a beautiful beer—and how to enjoy it.
East Brother's Mexican Lager: Crisp, Clean, and Crafted to Celebrate
If you’re looking for the perfect beer to honor Cinco de Mayo thoughtfully—and deliciously, our Mexican Lager is ready to meet the moment.
This lager is everything you want on a warm May evening: light-bodied with a delicate malt profile, subtle hop bitterness, and a clean, refreshing finish. No lime needed—but hey, we won’t stop you.
Whether you're grilling in the backyard, gathering with friends, or just soaking in the sunshine, our Mexican Lager brings people together in the spirit of appreciation and community. It's a beer that respects the craft and the culture that inspired it.
Celebrate With Intention
Cinco de Mayo is more than tacos and tequila shots. It’s an opportunity to reflect on resilience, heritage, and the vibrant contributions of the Mexican community to the food, music, art—and yes, beer—we all enjoy.
So this year, skip the sombrero, support local Latinx-owned businesses, and raise a glass with gratitude. We’ll be doing the same here at East Brother.
Feliz Cinco de Mayo. Salud.
