Why Beer Freshness Matters: National Rotate Your Beer Day
At East Brother Beer Co., a Richmond-based craft brewery in Northern California, we're committed to brewing classic-style craft beer that honors tradition and rewards craftsmanship. Our award-winning beers like the Bohemian Pilsner and Red Lager are brewed with precision and care—but even the best beer can lose its brilliance if it isn’t kept fresh.
That’s why National Rotate Your Beer Day is so important. It's a reminder to stores, distributors, and customers to keep beer fresh by rotating inventory and checking dates.
Fresh beer isn't just better — it’s what we believe in.
What Is National Rotate Your Beer Day?
National Rotate Your Beer Day is an unofficial but essential day in the craft beer industry. It emphasizes the importance of stock rotation—ensuring that older beer is sold before newer batches hit the shelf. This practice keeps the flavor, aroma, and quality of beer at its peak, just as we intended when we brewed it.
Whether you’re shopping at Safeway, Whole Foods, or Raley’s, taking a moment to check dates or ask about stock rotation ensures that every sip of East Brother is fresh, balanced, and true to style.
How East Brother Beer Co. Upholds Freshness and Craft Integrity
At East Brother Beer Co., our mission is clear: to produce high-quality craft beer that is both timeless and timely. From our flagship Bo Pils to our seasonal lagers, we design every recipe to reflect beer with integrity.
That integrity doesn’t stop at brewing. It extends all the way to the store shelf. That’s why we’re passionate about educating our retailers and community on the importance of freshness.
Want to explore our core lineup? Check out our beer styles here.
How You Can Celebrate National Rotate Your Beer Day
Here’s how craft beer lovers can take part in keeping beer fresh and supporting local breweries:
Check the "Canned On" Date
Look for the packaging date on our cans. Grab the freshest six-pack, or help stores restock by picking up older batches. You’re doing your part!
Support Retailers Who Rotate Their Stock
Shopping at stores that care about beer freshness helps everyone, from the brewery to the buyer. If you’re not sure, ask the staff about their rotation policy.
Fresh Beer = Better Beer = Happy Customers
Craft beer freshness is more than a nice-to-have; it’s central to the East Brother Beer Co. promise: no shortcuts, no gimmicks — just exceptional beer made the right way. We proudly distribute throughout Northern California and beyond, and with your help, we can ensure that every can of East Brother Beer is enjoyed at its peak.
Want to know where to buy East Brother Beer near you? Use our beer finder tool.
Raise a Fresh Pint with East Brother Beer Co.
As we celebrate National Rotate Your Beer Day, we invite you to join us in honoring what makes craft beer so special: quality, care, and community. Every small action—every rotated shelf, every freshness check—helps preserve the integrity of great beer.
So here’s to freshness. Here’s to tradition.
Here’s to beer done right.
Cheers from the East Brother crew.
