At East Brother Beer Co., we believe in hard work, community, and tradition—values that have always been part of both our brewery and our deep connection to Cal Athletics. Our ties to Cal go back to 1942, when the great-grandmother of one of our spouses first attended UC Berkeley. Since then, generations of our families have walked the campus, cheered for the Golden Bears, and shared in the same spirit of perseverance that defines both Cal Athletics and East Brother Beer.

Just like the athletes on the field, we put passion, grit, and determination into everything we do. Every batch of our beer reflects the same commitment to excellence. From our Bohemian Pilsner to our Gold IPA, we brew with the same values that have driven us from day one. Supporting Cal Athletics is a way for us to honor that legacy and continue to push forward with the same energy and drive.

There’s something special about college sports that brings people together—whether it’s the roar of the crowd at Memorial Stadium, the pre-game excitement at a tailgate, or simply sharing a cold one with friends. It’s more than just a game; it’s about camaraderie and community. Beers, Bears, Balls, Oh My! sums it up perfectly. It’s that electric feeling of being part of something bigger, where every play on the field, every cheer in the stands, and every sip of beer connects us all.

For us, this partnership with Cal Athletics is a way to be part of those unforgettable moments. Whether you’re at the stadium or watching the game at home, we want East Brother Beer to be there with you, adding to the excitement and bringing people together. It’s about more than just great beer—it’s about shared experiences and the pride we all feel for our teams.

So, next time you’re rooting for the Golden Bears, raise a glass with us. Let’s celebrate the hard work, the history, and the community that make college sports—and great beer—worth cheering for.

Cheers,
Rob Lightner & Chris Coomber
Co-Founders, East Brother Beer Co.